The inspiration behind our designs.
Introducing the Muses - a rich tapestry of artists and thinkers that shaped the arts, culture, and intellectual discourse of Egypt's Golden Era.
Discover our standout pieces of SS24 and the muses that inspired their designs. | |
Introducing Umm Kulthum. A prolific Egyptian singer and songwriter, her iconic stage outfits often featured rich fabrics and intricate floral lace embroidery. | |
A Nobel Prize-winning author, Naguib Mahfouz's traditional style served as the inspiration for the Linen Laureate Jacket and Shorts - pieces which seamlessly blend classic styles with timeless functionality. | |
Meet Nawal El Saadawi, a prominent feminist writer and activist who defied gender norms with her bold spirit. Often favouring simple trousers and blouses, she is the muse behind the Zeina Shirt - our modern twist on the classic oxford shirt. | |
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