We are a destination for sustainable fashion, located in the heart of Detroit's historic West Village neighborhood. Founded in 2020 by Gretchen R. Valade and Kevin Steen, we believe clothing can be a helpful tool for connecting with the earth and developing personal identity.
We work to provide you with garments and accessories you can feel good about wearing, from where it's sourced, the quality of the clothing and how they make you feel when you look in the mirror. Whether you shop with us online or in-store, we strive to create a welcoming environment full of individuals who are passionate about clothing as self-expression and how we can help the planet.
our philosophy
At eugenie, we value appreciation over consumption. We carefully curate clothing, accessories, and jewelry from designers celebrated for their craftsmanship, style and commitment to our planet. Our journey with sustainability is ongoing, and we are committed to lessening our environmental impact.
We work with local, national and international artists and designers that prioritize sustainability. Each brand carried at our store approaches sustainability in different ways, such as local and ethical production, the use of natural fibers, practicing slow fashion and transparency in their respective processes and more.
education& community
We believe education is a powerful tool to generate new ways of thinking that are essential to our collective future.
We want to help you to make informed, conscious purchases. Every product on our website has a "what makes this product sustainable" section to ensure transparency. Our goal is to empower our customers and local community with resources on the principles of sustainability. We work toward this through open discussions, meet and greets with select designers and brand spotlights.
about the founders
Gretchen and Kevin are committed to cultivating community in Detroit across the dimensions of art, design and fashion. Gretchen's family background in the clothing production and retail industry blended with Kevin's experience in creative direction and media production positions eugenie as a thoughtfully curated ecosystem for customers to convene with, celebrate and shop products by creatives dedicated to helping our planet.
At eugenie, both partners seek to highlight the value of products made from responsibly sourced materials and fair labor. They aim to create a retail experience that is reflective of the care and design that goes into creating garments that are worn every day – positioning brands and designers as artists versus a a commodity.
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