100% of Sales Donated

And free coffee, on us. Today only.

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From now until Tuesday, your order will fund 2 new schools in Egypt. Plus, enjoy $25 off your next order.

Women's Men's Home Features

Your Morning Coffee Is On Us

Today 100 coffees at Rooms Coffee and Maha's are on us. The cost of 100 coffees equals 1 year of primary school tuition in Egypt, so we're matching that donation to send even more kids to school. Turn your daily ritual into meaningful change. Stop by for a free coffee* and visit the nearby store to support the ABCs Project this Black Friday weekend. Rooms Coffee | 10 AM onwards 135 Ossington Ave. Maha's | 10 AM onwards 978 Queen Street E. Visit Us IRL

This Black Friday weekend, 100% of sales will go towards building 2 schools in rural Egypt. Plus, when you shop from now until December 3, you'll receive $25 off your next purchase with us.** Our way of saying thanks. Shop and Donate Learn more about the ABCs Project

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*While quantities last. **Up to $100,000. Offer applicable on purchases made Nov 29-Dec 3, 2024, once per customer. $25 off  code redeemable on one purchase only starting December 4, 2024. Cannot be combined with other offers or discounts. Some exclusions may apply. You're receiving this e-mail because you signed up to receive marketing emails on our website, or through a social media promotion Our mailing address is 100–379 Adelaide St.W, Toronto, ON, Canada, M5V 1S5

$25 On Us

Our way of saying thanks.

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From now until Tuesday, your order will fund 2 new schools in Egypt. Plus, enjoy $25 off your next order.

Women's Men's Home Features

$25 On Us

This Black Friday, 100% of sales* will go towards building 2 schools in rural Egypt, where the cotton from our collection is grown. As a thank you for helping us fund education, when you shop from today until Tuesday, you'll receive $25 off your next purchase with us.** Our way of saying thanks. Shop and Donate

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*Up to $100,000 **Offer applicable on purchases made Nov 29-Dec 3, 2024, once per customer. $25 off  code redeemable on one purchase only starting December 4, 2024. Cannot be combined with other offers or discounts. Some exclusions may apply. You're receiving this e-mail because you signed up to receive marketing emails on our website, or through a social media promotion Our mailing address is 100–379 Adelaide St.W, Toronto, ON, Canada, M5V 1S5

This Black Friday, We’re Not Going on Sale

We're building two schools.

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From Nov 29 - Dec 3, your order will fund 2 new schools in Egypt. Plus, enjoy $25 off your next order.

Women's Men's Home Features

Instead, from Black Friday through Giving Tuesday, 100% of sales* will go towards the ABCs Project. With your help, we'll fund the buildout and operations of 2 schools in rural Egypt where the cotton for our collections is grown. Because the world doesn't need another Black Friday sale. Fund Education

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Shop and Donate Learn More About the ABCs Project

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*Up to $100,000 **Disclaimer: Offer applicable on purchases made Nov 29-Dec 3, 2024, once per customer. $25 off  code redeemable on one purchase only starting December 4, 2024. Cannot be combined with other offers or discounts. Some exclusions may apply. You're receiving this e-mail because you signed up to receive marketing emails on our website, or through a social media promotion Our mailing address is 100–379 Adelaide St.W, Toronto, ON, Canada, M5V 1S5